{"id":6400,"date":"2021-05-27T13:04:44","date_gmt":"2021-05-27T10:04:44","guid":{"rendered":"https:\/\/techrafiki.com\/?p=6400"},"modified":"2021-05-28T06:30:31","modified_gmt":"2021-05-28T03:30:31","slug":"how-media-startups-can-leverage-technology","status":"publish","type":"post","link":"https:\/\/techrafiki.com\/how-media-startups-can-leverage-technology\/","title":{"rendered":"How media startups can leverage technology to their advantage"},"content":{"rendered":"\n
MCI Media Hub hosted the insightful MCI Media Viability Talks that took place in Kansanga under the theme Media Innovation, \u201cInformation for Public Good\u201d while taking a deep dive into how media startups can leverage technology to advance themselves. The event was graced by different innovators that are running platforms and producing news and content that is relevant to the public well-being. <\/p>\n\n\n\n
Also read: 2 free benefits of having social media and a website for your brand<\/span><\/a><\/p>\n\n\n\n The event provided an opportunity for innovators to share their stories, storytelling techniques, difficulties, and more with the audience. More importantly, they were able to share information regarding media innovations that they have successfully implemented like podcasts, YouTube channels, websites and more.<\/p>\n\n\n\n Change is at the heart of innovation. The media industry’s products and services are constantly evolving. Media creation and distribution techniques are evolving. The media’s ownership and funding are shifting. The user’s role is evolving. And our perceptions of media are shifting.<\/p>\n\n\n\n Today, technology has influenced how and where information is shared. It is impossible to discuss media and the ways societies communicate without addressing the fast-moving pace of technology change. Advancements in technology have influenced every aspect of our lives today.<\/p>\n\n\n\n Social media<\/strong><\/p>\n\n\n\n One of the ways on how media startups can leverage technology is through the use of social media. There has been a shift away from newspapers as a source of information as people prefer to utilise digital platforms to get their news. As a way to cope, newspapers are shifting online in an attempt to remain relevant. It is hard to tell what impact new media platforms will have on the way we receive and process information.<\/p>\n\n\n\n Social media platforms such as YouTube<\/span><\/a> and Twitter<\/span><\/a> have become one of the most popular ways for individuals to get real-time information. These forums have also pushed people to express themselves more clearly and share their perspectives on crucial matters.<\/p>\n\n\n\nWays how media startups can leverage technology is through social media<\/h2>\n\n\n\n